Instagram DMs is a key step in communicating with influencers, especially to keep them engaged throughout your collab!
That's why Influencer Hero now supports two separate Instagram integrations:
Official Instagram Integration
Instagram DM Outreach (Unofficial Integration)
Both integrations can work independently or together, depending on your outreach and collaboration workflow.
⚠️ IMPORTANT: Excessive automatic DMs can lead to Instagram flagging your account.
Please read this guide carefully and follow the recommendations provided below to protect your account.
1. Official Instagram Integration
The official Instagram integration connects directly through Meta’s authentication system.
What It Enables
Respond to incoming Instagram DMs: You can respond to influencers who have messaged your brand within the last 7 days.
Sync Instagram conversations to deals: If an influencer messages your brand on Instagram, the conversation will automatically sync to the corresponding deal page inside Influencer Hero.
Story Social Listening: The integration social listening for Instagram Stories where your brand is tagged. Previously, Influencer Hero only synced:
Instagram Reels
Feed Posts
Now, Stories are also included.
⚠️ IMPORTANT: Meta only allows brands to reply to influencers who have already contacted them within the last 7 days.
This means you can only use this integration for replying to existing conversations only—no cold outreach.
The unofficial integration helps with cold outreach.
How to Connect the Official Instagram Integration
Step 1: Go to Settings > Integrations
Step 2: Find Instagram and click "Connect"
You will be redirected to Instagram’s official authentication screen. Approve the permissions, and your Instagram account will connect automatically.
2. Instagram DM Outreach (Unofficial Integration)
The Instagram DM Outreach integration is an unofficial integration designed for cold outreach and automation.
This integration allows:
Cold DMs to influencers
Bulk Instagram outreach
Instagram automation flows
Auto-follow actions
Instagram messaging inside campaigns and CRM workflows
⚠️ IMPORTANT: Because this integration automates Instagram activity outside Meta’s official API limitations:
Instagram may detect automated behavior
Accounts may receive warning messages
Brands should use conservative outreach limits.
We give daily limit recommendations below. It's the user's responsibility to follow those guidelines to avoid being flagged by Instagram. We do not take responsibility if the integration is used inappropiately.
⚠️ Recommended Daily Limits
To keep your account safe and avoid being flagged by Instagram, follow these recommendations:
Send 10–20 automated DMs (outreach flow, bulk tool or automations) per day
Use legitimate, active Instagram accounts
Avoid aggressive cold outreach
You could increase the amount of daily automated outreaches as long as you do it gradually.
You can set this daily limit in Settings > Integration > Find the Instagram integration and click "Edit" > Set daily limit.
How to Connect Instagram DM Outreach
Step 1: Go to Settings > Integrations
Step 2: Find Instagram DM Outreach and click "Connect"
Step 3: Log in using your Instagram credentials (and 2FA if required) or with cookies (instructions provided in the log in portal).
Instagram Integration Features: How to Use It
This integration has multiple action points:
1. Deal Page Messaging
Instagram conversations appear directly inside the deal page.
Users can:
Send replies
View chat history
Continue conversations without leaving the CRM
2. Follow Influencers
⚠️ Available only through the Unofficial Integration.
You can:
Follow influencers directly from Influencer Hero
Trigger follows through automations
Use follows as part of relationship-building workflows
For example, you can set up an automation where the trigger is "Product Received" and the action "Follow influencer", to look more engaged with the influencer rather than just transactional!
3. Instagram In Email & Outreach Flows
Instagram DMs can now be added directly into outreach flows alongside:
Email
WhatsApp
That way, you can create a multi-channel outreach flow, ensuring a higher response rate.
💡 PRO TIP: You can also personalize every DM and Whatsapp message using Data Tags (dynamic variables filled in with the influencer's information, e.g. "influencer's first name").
⚠️ IMPORTANT: If an influencer doesn't have Instagram or Whatsapp, the system automatically skips that step and continues the flow without delays.
4. Bulk Instagram Outreach
With the bulk tool, you can now:
Send Instagram DMs in bulk (within daily limit restrictions)
Follow influencers in bulk
5. Instagram Board Automations
Instagram actions can now also be triggered automatically through campaign board automations!
You can send DMs based on certain triggers (product received, influencer posted, etc) or automatically follow influencers based on specific scenarios!
Using Both Integrations Together
You can connect both integrations simultaneously, so that when sending an Instagram DM:
Influencer Hero first attempts delivery through the Official Integration
If the influencer has not contacted you within the last 7 days:
The system automatically falls back to the Unofficial DM Outreach Integration
This creates a seamless messaging workflow!