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How to Automate Emails & Follow Ups with AI Assistant

The AI Assistant helps you write, rewrite, and automate influencer emails directly inside Influencer Hero.

Written by Guadalupe

You can generate AI-powered email drafts, rewrite messages with custom instructions, and configure automatic follow up suggestions to save time while keeping communication personalized and on brand.

The feature is designed to streamline outreach, campaign management, customer support, and influencer follow ups without needing to manually write every email from scratch.

💡PRO TIP: The more specific your AI instructions are, the more accurate and consistent the generated drafts will be.

You can choose between fully AI-generated responses or pre-set templates depending on your workflow. The AI adapts replies based on the influencer conversation, helping teams manage communication more efficiently without sacrificing personalization.

You can learn more about templates here: Create your Own Email Templates

How to Use the AI-Auto Responder

Step 1: Open the Email Composer.

Navigate to the Emails section inside an influencer profile and click “Send Email" to open the email composer.

Inside the composer, you can manually write emails, insert templates, or use the AI Assistant to generate and improve drafts.

⚠️ Another place where the AI Assistant will automatically appear is when sending a follow up or quick email, generating a draft based on previous conversation activity, saved templates, and your account.

⚠️IMPORTANT: This feature becomes more accurate over time and will only appear once the AI has enough account history and email activity to generate reliable drafts, so it may not be available immediately for newer accounts.

Step 2: Generate or Rewrite an Email with AI.

Click “AI Assistant” inside the email composer.

You can:

  • Generate a completely new draft

  • Rewrite existing content

  • Change tone or structure

  • Shorten or simplify messaging

  • Make emails more friendly, professional, or concise

After clicking AI Assistant, enter the instructions describing how you want the email rewritten.

Examples:

  • “Make this email more professional”

  • “Shorten this response and make it friendlier”

  • “Rewrite this in a more casual tone”

  • “Add more urgency while staying polite”

💡PRO TIP: The AI works best with clear and specific prompts rather than broad requests like “improve this.”

Step 3: Review the AI Draft.

Once generated, the AI draft will appear directly inside the composer.

From here, you can:

  • Accept the draft

  • Rewrite it again

  • Decline the draft

  • Undo rewrites

This allows you to quickly iterate until the message matches your preferred tone and campaign goals.

⚠️IMPORTANT: Always review AI generated content before sending, especially for campaign terms, compensation details, deadlines, or shipping information.

Advanced AI Assistant Settings

You can further customize how the AI behaves globally across your account.

Navigate to: Settings → Advanced → AI Assistant

AI Response Drafts

The Reply Drafting Prompt controls how AI generates responses for influencer emails across your account.

These instructions are applied every time the assistant drafts a reply.

Examples of useful instructions:

  • “Always reply in a casual and friendly tone”

  • “Never offer paid collaborations above $200”

  • “Mention our 30 day shipping window if asked about delivery”

  • “Keep replies under 150 words”

  • “Always encourage creators to ask questions”

This helps standardize communication across your team while maintaining brand consistency.

💡PRO TIP: Add operational rules, tone guidelines, legal limitations, or campaign preferences directly into the prompt so the AI follows them automatically.

AI Follow Up Suggestions

The AI can also automatically suggest follow up emails after sending outreach.

Enable AI Follow Up Suggestions to have the system draft follow ups based on previous conversation context.

After sending a manual email inside an influencer profile, a pop up will appear with AI generated follow up suggestions and a proposed sending timeline. From there, you can choose to skip follow ups entirely, keep only selected follow ups, edit the timing between emails, or schedule the sequence directly before confirming.

You can customize:

  • Follow up tone

  • Number of follow ups

  • Messaging style

  • Timing approach

⚠️IMPORTANT: AI follow ups are only suggested after sending a manual email inside an influencer profile.

Best Practices

  • Use templates for repetitive campaign messaging

  • Use AI rewrites for personalization at scale

  • Keep drafting prompts specific and actionable

  • Review drafts regularly to optimize tone and performance

  • Combine templates with AI for the best balance between automation and control

💡PRO TIP: Teams managing large creator campaigns often use templates for structure and AI Assistant for personalization, allowing faster outreach without sounding repetitive.

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