To set up your first campaign, it's important to know that there are three main elements:
Email flow: used to contact influencers
Influencers: the ones you add to the campaign to collaborate
Campaign board: where you manage each partnership and the whole campaign.
So, now you can proceed with the following steps:
Step 1: Create the Campaign: In the Campaign Manager, click "Create new campaign" and fill in each field accordingly:
Campaign name
Brand
Campaign board (existing or new one)
Outreaches per day: amount of new people you'll be contacting every day. We always recommend doing 30 outreaches per day
Email flow (learn how to create one in next step)
Email account used to contact influencers (can be more than one)
Step 2: Email flow: This is our email automation which includes the initial contact email, plus the follow ups you can set up to be sent automatically if you don't receive a response.
Head over to the Email Flows page and click on "Create New Flow" or let our AI do it for you
Write the subject and email body. Remember the best practices for email writing so you don't land in spam!
To add a follow up, click "+ Add step" on the left side of the screen. Then, set up the waiting time in between emails.
Repeat until your outreach flow is ready and save changes!
💡 Pro tip: if you want to add images to your email flow, you can follow these simple instructions!
Step 3: Adding influencers: Now it's time to find the right people for your campaign. Go to the Influencer Finder, and feel free to apply as many filters as you like to make sure you get the right results.
Once you've found the accounts you like, you can either select them one by one, select everyone in that page and de-select the undesired ones, or add in bulk.
💡 Pro tips:
We always recommend the "Lookalikes" filter as you can input the handle of an account you like and the system brings you similar accounts!
To find a specific account that you already have in mind, use the "User Search" filter.
Keywords can only be added one at a time, but you can play with other filters for a similar effect, such as: Search by Topic, Bio (mentios the word in their bio), Mentions (for hashtags), Interests, etc.
Check our guide on how to find the right influencers for your campaign here!
Step 4: Finish the campaign set up: Head over to the Campaign Manager one more time to finalize details. Click on your campaign and in Settings, make sure everything's selected:
Outreaches per day
Email flow
Email account
Brand
Natural email sending: this feature is enabled by default, and it's meant to delay the outreach process so it's more "human" and it's less prone to trigger spam. However, if you prefer outreaches to go out faster, disable this before starting the campaign.
Once all the steps above are completed, you can click "Start campaign" and the outreach email flows will start going out. Every 24 hours, at the current time, the specified number of outreaches per day will be sent to the selected influencers and will be populated in the chosen dealflow for you to track. The follow-up emails will also be automatically sent based on your email sequence/flow setup.
