Measuring the impact of your influencer marketing campaign is crucial to trace your next steps, making reports key elements of influencer marketing. However, it can be challenging to manually gather all the data and build a report from scratch.
Luckily, Influencer Hero offers an automated reporting tool which will provide you with key insights on product cost, ROI, content KPIs and way more!
Check this quick guide to learn all about our reporting tool to get the most out of it!
How to Generate Reports
Step 1: In the left menu, click on "Reporting".
Step 2: Select the right filters for the report you wish to generate:
Timeframe
Campaigns
Step 3: Analyze the analytics provided by the report:
📊 Overall: main campaign KPIs, related to onboarding rates, social media performance and sales.
💡 PRO TIP: Use the Top Performing Influencers list to identify what influencers are performing for you (whether in UGC or sales terms) to continue developing relationships with them and increase performance!
Invite them to seasonality campaigns, make them brand ambassadors, offer new products—the more exposure from the same account, the better!
You can also use these profiles as Lookalikes for new searches.
📊 UGC: dedicated to content KPIs, to understand what type of post or platform performs best for your campaign.
📊 Social Listening: also for content KPIs but the difference is that these posts are from followers and customers tagging you online, not from the influencers that you are working with on Influencer Hero.
💡 PRO TIP: If you see a post that you like, try reaching out to that person—they are already engaged with your brand and willing to post about it!
📊 ROI: Perhaps the most crucial tab of the report, where you can understand your return on investment and all the major KPIs, and evaluate campaign performance.
📊 Email: Since a big part of running influencer campaigns is outreach and effectively communicating with influencers, this tab will help you understand email performance, spam complaints, unsubscribe rate and more.
📊 Payments: Indicates the worth of all the payments processed throughout the selected time period.
📊 Products Sent: This section is currently only available for Shopify users.
The first graph shows the amount of products sent and the total cost of products sent during the desired time period. This graph allows filtering on a monthly or weekly basis.
Then, the tool provides a list of the products sent. You can order the list according to product cost, total amount of product sent and total product cost.
💡 PRO TIP: Use this list to your advantage as well! It gives you great insights on the influencers' top picks, which you can use for business development: analyzing this choices and how you can have more of these likeable products, creating a best-seller section in your online store, and many more ideas!
Exporting Your Reports
You can download your reports in PDF or Excel sheets.
