The goal of your influencer marketing program is to identify top-performing influencers for long-term partnerships. These influencers can significantly boost your revenue, so it's essential to nurture and maintain these relationships.
Seasonality Campaigns:
Invite your top influencers or brand ambassadors to participate in seasonal campaigns, such as Valentine's Day, Mother's Day, or the holiday season (e.g., Black Friday/Cyber Monday). These periods often yield the highest returns for your influencer marketing efforts.
During peak seasons, consider including lower-performing influencers as well. While they may not drive significant sales year-round, they can still contribute during high-demand periods. Use automated invitations and affiliate offers to reduce HR costs and maintain a strong return on ad spend (ROAS).
Managing these campaigns involves extensive communication, which our CRM platform can handle efficiently. Each influencer has a dedicated deal page where all relevant information—emails, performance, posts, and personal data—is centralized. This ensures you can manage campaigns effectively without losing control.
Affiliate Campaigns:
Create affiliate links and discount codes directly within the deal page. Influencer Hero, our CRM, is a comprehensive affiliate marketing platform that tracks all referrals and compensates influencers based on their performance. Transparency is crucial; the more influencers understand that their earnings are tied to performance, the more effort they will invest in their posts. Establishing a mutually beneficial relationship is key.
Keep in mind that not all influencers are familiar with affiliate marketing. While performance-based compensation might seem logical, some influencers may prefer fixed payments. Use data from previous posts to estimate expected revenue and make a fixed offer when appropriate.